> For the complete documentation index, see [llms.txt](https://docs.kdc.in/api/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kdc.in/api/buzz/whatsapp/meta-rates.md). # Conversation Pricing ## **Conversations** We charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria determining when a conversation is opened and how it is categorised are explained below. ### Conversation Categories Conversations are categorized into one of the following categories: * **Marketing** — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders. * **Utility** — Enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys. * **Authentication** — This enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges). * **Service** — Enables you to resolve customer inquiries. Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages. {% tabs %} {% tab title="Conversation Pricing in INR" %} ### WhatsApp Conversation Pricing in INR
MarketMarketingUtilityAuthService
Argentina₹4.55₹3.00₹2.70₹2.35
Brazil₹4.60₹2.60₹2.35₹2.20
Chile₹6.55₹4.30₹3.90₹3.35
Colombia₹0.95₹0.65₹0.60₹0.45
Egypt₹7.90₹5.05₹4.55₹4.75
France₹10.50₹5.65₹5.10₹6.30
Germany₹10.05₹6.30₹5.65₹6.05
India₹0.75₹0.35₹1.00₹0.30
Indonesia₹3.05₹1.50₹2.20₹1.40
Israel₹2.60₹1.40₹1.25₹1.35
Italy₹5.10₹3.10₹2.80₹2.85
Malaysia₹6.35₹1.50₹1.35₹1.65
Mexico₹3.20₹1.95₹1.80₹0.80
Netherlands₹11.75₹5.90₹5.30₹6.55
Nigeria₹3.80₹2.35₹2.15₹2.30
Pakistan₹3.50₹1.90₹1.70₹1.05
Peru₹5.20₹3.10₹2.80₹1.35
Russia₹5.90₹3.50₹3.15₹2.95
Saudi Arabia₹3.00₹1.85₹1.70₹1.45
South Africa₹2.80₹1.50₹1.35₹1.25
Spain₹4.55₹2.80₹2.55₹2.75
Turkey₹0.80₹0.70₹0.65₹0.25
United Arab Emirates₹2.50₹1.50₹1.35₹1.40
United Kingdom₹5.20₹2.95₹2.65₹2.85
North America₹1.85₹1.10₹1.00₹0.65
Rest of Africa₹1.65₹1.20₹1.10₹2.70
Rest of Asia Pacific₹5.40₹3.50₹3.15₹1.65
Rest of Central & Eastern Europe₹6.30₹4.55₹4.10₹1.85
Rest of Latin America₹5.45₹3.65₹3.30₹3.15
Rest of Middle East₹2.50₹1.50₹1.35₹1.60
Rest of Western Europe₹4.35₹3.10₹2.80₹2.95
Other₹4.45₹2.50₹2.25₹1.10
{% endtab %} {% tab title="Conversation Pricing in USD" %} {% endtab %} {% tab title="Conversation Pricing in EUR" %} {% endtab %} {% endtabs %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.kdc.in/api/buzz/whatsapp/meta-rates.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.