Conversation Pricing
This document explains how conversation-based pricing works on the WhatsApp Business Platform.
Conversations
We charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria determining when a conversation is opened and how it is categorised are explained below.
Conversation Categories
Conversations are categorized into one of the following categories:
Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility — Enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
Authentication — This enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service — Enables you to resolve customer inquiries.
Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages.
WhatsApp Conversation Pricing in INR
Argentina
₹4.55
₹3.00
₹2.70
₹2.35
Brazil
₹4.60
₹2.60
₹2.35
₹2.20
Chile
₹6.55
₹4.30
₹3.90
₹3.35
Colombia
₹0.95
₹0.65
₹0.60
₹0.45
Egypt
₹7.90
₹5.05
₹4.55
₹4.75
France
₹10.50
₹5.65
₹5.10
₹6.30
Germany
₹10.05
₹6.30
₹5.65
₹6.05
India
₹0.75
₹0.35
₹1.00
₹0.30
Indonesia
₹3.05
₹1.50
₹2.20
₹1.40
Israel
₹2.60
₹1.40
₹1.25
₹1.35
Italy
₹5.10
₹3.10
₹2.80
₹2.85
Malaysia
₹6.35
₹1.50
₹1.35
₹1.65
Mexico
₹3.20
₹1.95
₹1.80
₹0.80
Netherlands
₹11.75
₹5.90
₹5.30
₹6.55
Nigeria
₹3.80
₹2.35
₹2.15
₹2.30
Pakistan
₹3.50
₹1.90
₹1.70
₹1.05
Peru
₹5.20
₹3.10
₹2.80
₹1.35
Russia
₹5.90
₹3.50
₹3.15
₹2.95
Saudi Arabia
₹3.00
₹1.85
₹1.70
₹1.45
South Africa
₹2.80
₹1.50
₹1.35
₹1.25
Spain
₹4.55
₹2.80
₹2.55
₹2.75
Turkey
₹0.80
₹0.70
₹0.65
₹0.25
United Arab Emirates
₹2.50
₹1.50
₹1.35
₹1.40
United Kingdom
₹5.20
₹2.95
₹2.65
₹2.85
North America
₹1.85
₹1.10
₹1.00
₹0.65
Rest of Africa
₹1.65
₹1.20
₹1.10
₹2.70
Rest of Asia Pacific
₹5.40
₹3.50
₹3.15
₹1.65
Rest of Central & Eastern Europe
₹6.30
₹4.55
₹4.10
₹1.85
Rest of Latin America
₹5.45
₹3.65
₹3.30
₹3.15
Rest of Middle East
₹2.50
₹1.50
₹1.35
₹1.60
Rest of Western Europe
₹4.35
₹3.10
₹2.80
₹2.95
Other
₹4.45
₹2.50
₹2.25
₹1.10
Last updated